Your whole business,
in one system built around you.
Your CRM, email campaigns, social media, bookings, invoices and payments in one connected system, with AI working across all of it. Built around the way you work, and run with you by a team of marketers.
By application only. A limited number of new clients each quarter.
Here's what your system did this week
Works with the tools you already use. Payments, calendars, messaging, ads and more.
The problem
Ten apps. Ten bills. Nobody running any of them.
A booking tool here, an email tool there, a form that feeds nothing and a CRM nobody opens. Each one promised to save you time. Together they leak leads, because nothing talks to anything and nobody owns the follow up.
Enquiries, calendar, inbox and payments all live in different places, so evenings go on copying things from one to another.
When follow up depends on someone remembering, it doesn't happen. The enquiry you paid for goes to whoever replied first.
You bought the software. Setting it up, fixing it and making it earn its keep became one more job on your list.
The software was never what was missing.Someone to design it, build it and run it was.
The answer
One system. Built around you, run with you, faster with AI.
- CRMContact created and lead scored
- ConversationsAI replied in 41 seconds
- CalendarCall booked from the chat
- Invoices and paymentsDeposit paid after the call
- AutomationsPayment starts onboarding
- Email campaignsAdded to your client newsletter
- ReviewsFive star review requested
- Social mediaReview shared as a post
- ReportingEvery step tracked in one report
- Website and formsReport shows which pages bring enquiries
We start with how your business wins clients, then build the system to match. No templates, and no bending your business to fit the software.
We don't hand over a login and disappear. An account manager, monthly check ins and steady improvements keep it earning its place.
AI agents reply, qualify, book and follow up in your voice, on foundations that people have designed and built properly.
Two minutes to apply. Every application answered within two working days.
Why Afoofa
The usual routes give you half the job.
- Strategy
- Down to you
- The build
- Templates, set up by you
- After launch
- A help centre
- AI
- Yours to set up and train
- Strategy
- Builds to your brief
- The build
- What you ask for
- After launch
- When you call them
- AI
- Depends who you hire
- Strategy
- Led by senior marketers
- The build
- Designed around how you win clients
- After launch
- Monthly check ins and improvements
- AI
- Built in, trained on your business, with guardrails
By application only. A limited number of new clients each quarter.
Leads land from everywhere. They all end up in one place.
Every source, one pipeline
Leads land from everywhere. They all end up in one place.
What we build
Not just a lead tool. A complete marketing platform.
Every client and lead on one record
Contact details, conversations, bookings, invoices and notes in one place, for new leads and existing clients alike. Your team sees the full history before every call.
An instant reply to every enquiry
Forms, lead ads and messages land in one inbox. Replies go out automatically by email, text or AI chat, in your voice, and prospects book straight into your calendar.
Newsletters and campaigns that go out on time
Design emails and texts, send them to the right segment of your list and see what people opened, clicked and booked. Automated sequences keep running in the background.
Plan, schedule and post from one calendar
Write once and schedule to Instagram, Facebook, LinkedIn, TikTok and Google Business Profile. Messages from Facebook and Instagram land in the same inbox as everything else.
Proposals, invoices and payments in one flow
Send a proposal, get it signed and take a deposit, then invoice and collect by card without switching apps or chasing anyone by email.
More five star reviews, and a clear view of what works
Review requests go out after every job, and one dashboard shows where your leads, bookings and revenue come from, so you know where to spend next.
Tell us what you need and we'll show you what we'd build.
AI, done properly
People design it. AI makes it faster.
Hi, we're using about six different tools and leads keep slipping through. Could we have a chat about what you'd build for us? Budget is there, we just want it done properly.
Waiting for the enquiry…
How it fits together
Its own AI built in. Your favourite AI assistant, connected too.
- Conversation AI. Replies by chat, email, text, WhatsApp and Instagram
- Voice AI. Answers calls, takes details and books appointments
- Reviews AI. Drafts replies to Google and Facebook reviews
- Content AI. Writes emails, posts and pages in your tone
- Workflow AI. AI steps inside your automations
Connect Claude, ChatGPT or another assistant that supports MCP, and work with your Afoofa data from a chat, with your rules in place.
We also build Claude workflows for the work outside your CRM, from reporting to research to content.
Not sure what AI could do in your business? Ask us.
Integrations
Connects to the tools you already use.
Bring your own AI
Ask your business questions in plain English.
Afoofa has its own AI built in. You can also connect Claude, ChatGPT or any AI assistant that supports MCP, and ask about your pipeline, contacts and calendar from a chat.
With Claude, you can go further: draft and send follow ups and update records, with your data and your rules in place.
Under the hood
The workflows behind it. Built for how you actually sell.
Try it now
Build your own. Click to add steps, then run it.
Pick a trigger first.
Pick a trigger to start your workflow.
By the numbers
Real numbers. Not marketing ones.
No inflated claims. Just what you get when we build your system.
CRM, email campaigns, social media, bookings, invoices and more, all under one login.
Every system is designed around how your business works and what it needs. Nothing cookie cutter.
The same people plan it, build it and look after it, so nothing gets lost in a handover.
How it works
From application to a system that runs.
We don't take on everyone. Every application is reviewed properly, and we only move forward when we're confident we can help.
You apply
Two minutes. Tell us about your business, what you need and when you want to start.
We review it properly
Your quote
Strategy session
We build it
We run it with you
Not every application is accepted. If we're not the right fit, we'll say so and point you somewhere better.
Start with step oneHow it works
From application to a system that runs.
You apply
Two minutes. Tell us about your business, what you need and when you want to start.
We review it properly
We look at everything in depth: your business, your numbers, your current tools and where leads are slipping away.
Your quote
If we're confident we can help, you get a clear, fixed quote for the build and the monthly support.
Strategy session
Once you accept, we map how you win and keep clients, and plan every part of the build with you.
We build it
Our team builds the system around you, moves your data across, tests everything and trains your team.
We run it with you
An account manager, monthly check ins and steady improvements. On higher levels, a direct line on Slack.
Two minutes to apply. Every application answered within two working days.
Who it's for
Built for companies ready to invest in growth.
We take on a limited number of clients so every one gets proper attention. That means being honest about who we're right for.
A limited number of new clients each quarter. Every application read personally.
- You're after the cheapest tool on the market
- You'd prefer to set it all up yourself
- You're not ready to invest in the build
The founder
Built by a marketer, not a software company.
I'm Charlie, founder of Afoofa and URCMO. Ten years ago I left my job and built my first business from a spare bedroom, so I know what it's like to hold everything together yourself.
Today I work as a fractional CMO for growing businesses. Afoofa is the system my team and I build for clients who want their marketing to run properly, every day, whether we're in the room or not.
“Software never grew anyone's business. A clear plan, a system built to deliver it and people who look after it do.”
Charlie, founder
In their words
If you're looking for a complete solution to build, run, and scale your business, I can't recommend Afoofa highly enough. The team is brilliant.
Use cases
Startups, brands and scale ups. Problems you'll recognise.
FAQ
Questions, answered.
We build one system that runs your marketing and sales: your client CRM, email campaigns, social media, enquiries and bookings, proposals, invoices and payments, and reviews, all connected to each other. Then we stay on to run it and improve it with you.
Ready for a system built for your business, and nobody else's?
No templates and nothing cookie cutter. Every Afoofa system is designed around how you work and what you need. Apply in two minutes and, if we're a good fit, we'll show you exactly what we'd build.